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The fashion media program prepares students to become thoughtful media producers while also developing their expertise and understanding of fashion and fashion-related industries. Students take equal parts fashion courses – which address theoretical, historical, and practical considerations – and media coursework – where students learn storytelling techniques across platforms. 

A bachelor’s in fashion media prepares students for a wide array of informational and promotional roles. Graduates have gone onto a variety of roles, including working with media outlets like People Inc. and Town & Country, and in various fashion roles with the likes of Saks, Michael Kors, and Clinique.

The critical thinking and media skills developed in the fashion media program prepare students for a variety of roles in both media and fashion firms. Graduates have become editors, journalists, copywriters, buyers, social media managers and event planners.

Specialized knowledge plays an increasingly critical role for media professionals in this competitive age. Students with an interest in the growing fields of fashion journalism or fashion industry promotions may earn a , a rigorous interdisciplinary program that couples media skills taught by scholars and professionals.

Yes. Fashion media majors enjoy division-supported internships in Dallas and New York City and gain professional experience at student-run, award-winning publications such as and .

ÌìÃÀ´«Ã½ located in the largest media market in the Southwest and the top-four television market in the United States. Recent internships in Dallas and elsewhere include Lela Rose, D Magazine, Forbes, SAVI PR, e.l.f., and The Row.

We believe that students learn by doing. A required student media lab also supports this principle, ensuring every student graduates with professional examples of work that reflects their interests, curiosity and abilities.

Students also can contribute to the division’s award-winning student media outlets including the fashion magazine , news site and broadcast productions through SMU-TV.

Through a reimagined fashion media curriculum created in consultation with industry thought leaders and leading scholars, professors guide students as they learn about fashion as a business and cultural force. The media production skills, writing, reporting, shooting and editing photos and videos, are easily transferrable to role in public relations, social media, and advertising and marketing.